Business Opportunities

1. Accommodation

There are 2 ways to get involved in renting out your accommodation- the official route is only applicable to those establishments which are graded.

1.1)The Official Route

a. This involves only graded accommodation - if it's not graded then go to www.tourismgrading.co.za for more information. The cost to get graded is not too expensive and in some cases, tourism enterprise will cover half of your costs (www.tep.co.za). Once graded, you can contact MATCH (the official accommodation arm of FIFA on 011 567 2010) and discuss contractual details with them.
b. The benefit to you is that you will get access to the visiting tourists via FIFA websites. The downside could be that you have to abide by the set tariffs.

1.2) The Unofficial Route - with Seeff Estate Agents

a. This is where you rent accommodation using the Seeff Estate Agents who will manage your property, ensure you get a good tenant, charge the tenant an extra 35% breakage fee ( so they look after your house) and generally take away all the problems, and leave you with a good return. Seeff reckon that a very general figure to expect for a R2 million home is R1000 per person per night, so for 20 nights and minimum 4 people, that is R80 000 ...if you house is worth R4 million, than double that amount. To proceed, just email me on gary@gameplan2010.com and I will ensure that Seeff contact you.

2. Food/ Drinks

There will be a huge demand for food/drink....way beyond anything we have ever experienced - FIFA audited stats - the number of sausages sold in 4 weeks of World Cup in Fan Parks alone........3.5 million !! ...and number of litres of budweiser beer drank in just the stadiums in 4 weeks of the world cup - 3.4 million !!!! Storage facilities will be in demand, trucks and drivers, logistics staff etc. You will be allowed to sell food to the visitors only if you avoid the FIFA control zones (check under FIFA rights) and you follow local council by laws.

3. Security

Security is a vital part of the World Cup and therefore creates a great demand. In the last world cup in Germany, there were over 25 000 media and VIP's, many of whom will want a bodyguard to assist them while they are in South Africa.

4. Logistics/Transport

Besides crime, this is likely to be our biggest concern. With the soccer world cup hosting in the region of 20X more visitors than the Rugby World Cup, our organization skills will be under severe strain, as will our ability to move goods around on a daily basis. Careful planning for the movement of people and goods will be necessary with storage planning vital in order to get goods in place before the world cup starts.

5. Language

In Germany they were able to provide various people who could speak up to 45 different languages, so that if you arrived without being able to speak the local language, they could help you out. In South Africa we have the added complication of security issues, so any misunderstandings could be a real problem. With that in mind, anyone who can speak other languages should be able to make themselves a good income during the world cup! Best bet is to speak to the sponsors (list under sponsor section) or any of the major coporates, most of whom will be bringing loads of top VIP guests.

6. FIFA Rights

There are very strict rules surrounding the use of brands etc for the world cup.....you cannot use ANY of the FIFA or host city logo's, or any logo that is officially associated with the world cup. Furthermore, you cannot even use 2 items that describe the world cup, such as 2010 south africa, or world cup soccer etc. South Africa now has some of the most stringent Ambush Marketing laws in the world, and the punishments include big fines an even imprisonment.

FIFA also control up to a mile around the stadiums, all the roads leading to the stadium, and traffic nodes in city centres for marketing purposes - so you won't be able sell your goods in those areas. However, you can sell food, clothes etc where supporters will be staying as long as you abide by the council bylaws.

For any advice on issues around branding, use of logo's etc, try Adams and Adams on 012 481 1500 - they are one of the companies whose expertise is the FIFA world cup

7. Human Resources

This world cup will provide South African companies with a wonderful opportunity to create great team spirit within their businesses, bonding all staff around the excitement of the event. It might also necessitate the upgrading of skills (especially in the service industry) and a general improvement in productivity standards.

In order to create that team spirit, you might want to take the workers to watch the games at a free fan park (perhaps the afternoon game after work), or put up TV's in the workplace or even host a public viewing site (see under Fan park/Public Viewing).

To leverage this opportunity to it's fullest, try contact the experts in using sporting events to create great team spirit and to improve skills such as service levels, goalgetters at www.goalgetters.co.za

8. Tenders

These are constantly be released by both the LOC and the 9 host cities. Please observe the press and also look at the tenders section on www.project2010.co.za

9. Insurance

- Hooliganism
- Health Insurance (including Aids)
- Travel
- Personal and Public Liability
- Insure new B&B's
- Security of team buses
- Cover for Stadiums, Event, Fan parks, Infrastructure

10. General

- Logistics
- Transport: bus drivers; Temporary taxi drivers
- African gifts: Arts and Crafts
- Entertainment: Music & Dancing
- Waiters, Chefs
- Produce African style snacks, wines
- Memorabilia: toys, city items
- Clothes: caps, T-shirts, Jackets etc
- Cleaning materials
- Maps, booklets
- Football items for locals Jan 2010
- Gifts: FIFA ash trays, keyrings etc.
- Décor for new B&B’s: carpets, curtains, furniture
- Promotional gifts, visual branding, point of sale materials
- Digital map devices (safety)