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Soccer has long been seen as the perfect vehicle for sponsors to deliver messages to the dream male demographic, but statistics for the 2002 FIFA World Cup™ indicate that women's interest in the tournament is growing rapidly. For example in Japan, the audience split for the whole of the tournament was virtually even, at 51% men, 49% women. The FIFA World Cup™ attracts audiences outside the typically male-dominated arena of sports broadcasting.
FIFA Official Sponsors
1st Tier:
- $100 - $250 million each - 6 main partners: Sony, Adidas, Hyundai, Coke, Emirates, Visa
2nd Tier:
- $60 million each - 6 secondary sponsors - often local (may not compete with main partners) - MTN, Budweiser (Anheuser Busch), Castrol, Satyam, Continental and Mcdonalds
3rd Tier:
- 6 suppliers at about $30 million - FNB, BP, NeoAfrica, Passenger Rail Agency (Prasa), Seara (food) and Telkom have joined up.
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